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Tuesday, April 23, 2013

GOP versus WWE

Brodigan suggests how we political operators can take a lesson from the WWE (the wrestling company) to use the internet, social networking, to improve relationships and results with potential voters.
They connect to their audience on a personal level, and the audience is more engaged as a result. That translates into more revenue through merchandise, PPV’s, ticket sales, etc.  The WWE has effectively taken social media and turned it into a living 24/7 focus group. They instantly know what works and what doesn’t, what their fans are in to and what they can sell to advertisers. They rarely ever don’t know what their viewers are thinking.  
Apply this to politics. Think of the WWE as your state GOP and all the elected officials as the wrestlers, or even as candidate and their staff/trusted supporters.  Following the WWE’s model and taking the time to seriously build a network and develop content (and not just set up x to automatically update to y), you can have a constant flow of information: what issues are most important to voters that week, what messaging works and what doesn’t, what candidates/officials are connecting with voters and which ones should consider doing something else with themselves (very important for the GOP), etc. 
Now all and all I still believe it to be odd to support a company that lost to the World Wildlife Fund, the WWF, the Panda People, over the right to use its own name and logo!  So the World Wrestling Federation is now WWE.

That said, Brodigan is correct. Especially since unlike other entertainment companies they release new product on a continuous weekly basis, and maintain quality despite that real life human events can quickly interfere with well-laid plans.

That sounds a lot like politics, doesn't it?

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